Monday, 14 December 2009
Sunday, 6 December 2009
Animatic
This is our original Animatic which outlines the structure of the scenes we are using. However looking back on the detail of the scenes shown within our animatic i think that more closeup shots are needed to be put in to give the music video more variation to make it more interesting and exciting.
Friday, 27 November 2009
Location list
Location list
Wyke college entrance and outside campus. - Protagonist enters through the gates and walks down the path to interact with some piers. The college is perfect for this sequence as it reinforces the verisimilitude of the music video as it is a realistic place for the events to happen. Also our target audience can relate to the situation and surroundings.
Dining room - This location is necessary for the family eating scene to show how the family mistreats the protagonist. The dining room needs to really have the protagonist singled out and centred at the head of the table to symbolise his loneliness.
Quiet street - For this scene various health and safety issues come into play. As we are running somebody over attention could be brought to the fact that spectators might think there has been a real accident. So to avoid getting into trouble with the police we either need to film at a very early time or inform the police and the public in the surrounding area.
Function room - This room dosnt have to be to big as we only really need to use one of the walls to create the effect we are looking for. As we are having a cake with a candle this is a health and safety issue of either getting burnt or causing a fire.
Lecture theatre - We are going to be using the lecture theatre to create .......
Wyke college entrance and outside campus. - Protagonist enters through the gates and walks down the path to interact with some piers. The college is perfect for this sequence as it reinforces the verisimilitude of the music video as it is a realistic place for the events to happen. Also our target audience can relate to the situation and surroundings.
Dining room - This location is necessary for the family eating scene to show how the family mistreats the protagonist. The dining room needs to really have the protagonist singled out and centred at the head of the table to symbolise his loneliness.
Quiet street - For this scene various health and safety issues come into play. As we are running somebody over attention could be brought to the fact that spectators might think there has been a real accident. So to avoid getting into trouble with the police we either need to film at a very early time or inform the police and the public in the surrounding area.
Function room - This room dosnt have to be to big as we only really need to use one of the walls to create the effect we are looking for. As we are having a cake with a candle this is a health and safety issue of either getting burnt or causing a fire.
Lecture theatre - We are going to be using the lecture theatre to create .......
Cast List
Robert Hodges – Robert Roswell
Emma Hirst – Car Driver
Nicolle Freitag – In the car
Dan Armitage – Bully
John Hamlin – School teacher
Mike Davis – Paramedic
Emma Hirst – Car Driver
Nicolle Freitag – In the car
Dan Armitage – Bully
John Hamlin – School teacher
Mike Davis – Paramedic
Prop list
Fake blood
Bikes
Cap
Back pack with books in
Table, chairs, cutlery
Dish cloths
Birthday banner
Balloons
Cake with candle
Party hat
Paper
Car
Ambulance jacket
Bikes
Cap
Back pack with books in
Table, chairs, cutlery
Dish cloths
Birthday banner
Balloons
Cake with candle
Party hat
Paper
Car
Ambulance jacket
Genre
Genre
When I was doing some back ground research on the track ‘Mad World’ which we are featuring in our music video I found that the track has been performed by a various number of artists and has been used to promote, compliment and advertise various different media forms such as film, video Games, trailers and television series.
The song was written in 1980 by Tears for Fears who are an English pop rock duo. When performed by Tears for Fears ‘Mad World’ was classed under the genre of electronic which was typical for the 80’s. This was the bands 3rd single which was originally intended to be a B side however it was the bands 1st chart hit reaching number 3 in the UK singles chart in November 1982. http://www.youtube.com/watch?v=9ZRib_aAQFQ
"Mad World" would achieve a second round of success beginning almost twenty years later, after it was covered by Michael Andrews and Gary Jules for the film Donnie Darko (2001) which is of the Thriller Genre. Donnie Darko is a Drama/Thriller film about a troubled teenagers who is plagued by visions of a large rabbit that manipulates him to commit a series of crimes after narrowly escaping a bizzare accident. The track its self is in the genre of soft rock and helped to give the film Donnie Darko a powerful effect in creating the specific feelings towards the audience which we intend to harness and use in our project. It then became christmas number 1 single 0f 2003. http://www.youtube.com/watch?v=4N3N1MlvVc4
In 2006 the track was used to promote the Video game ‘Gears of War’ an action fantasy shooter game for Xbox 360 rated 18. When watching the advert for the video game the song gives the game trailer a powerful effect as it is a contrast to the fast paced action on the screen. Players are thrust in climatic clash between whats left of human kind and an awarming underground race called the locust Horde. The track really gives the game an eary and mysterious film to it which I feel has worked really well.
http://www.youtube.com/watch?v=ccWrbGEFgI8
When I was doing some back ground research on the track ‘Mad World’ which we are featuring in our music video I found that the track has been performed by a various number of artists and has been used to promote, compliment and advertise various different media forms such as film, video Games, trailers and television series.
The song was written in 1980 by Tears for Fears who are an English pop rock duo. When performed by Tears for Fears ‘Mad World’ was classed under the genre of electronic which was typical for the 80’s. This was the bands 3rd single which was originally intended to be a B side however it was the bands 1st chart hit reaching number 3 in the UK singles chart in November 1982. http://www.youtube.com/watch?v=9ZRib_aAQFQ
"Mad World" would achieve a second round of success beginning almost twenty years later, after it was covered by Michael Andrews and Gary Jules for the film Donnie Darko (2001) which is of the Thriller Genre. Donnie Darko is a Drama/Thriller film about a troubled teenagers who is plagued by visions of a large rabbit that manipulates him to commit a series of crimes after narrowly escaping a bizzare accident. The track its self is in the genre of soft rock and helped to give the film Donnie Darko a powerful effect in creating the specific feelings towards the audience which we intend to harness and use in our project. It then became christmas number 1 single 0f 2003. http://www.youtube.com/watch?v=4N3N1MlvVc4
In 2006 the track was used to promote the Video game ‘Gears of War’ an action fantasy shooter game for Xbox 360 rated 18. When watching the advert for the video game the song gives the game trailer a powerful effect as it is a contrast to the fast paced action on the screen. Players are thrust in climatic clash between whats left of human kind and an awarming underground race called the locust Horde. The track really gives the game an eary and mysterious film to it which I feel has worked really well.
http://www.youtube.com/watch?v=ccWrbGEFgI8
Monday, 23 November 2009
Music Video Synopsis
Music Video Synopsis
Our Music video is based around a narrative which portrays the messages, values and mood of the song rather than focusing on the artist. The Video is set in various different locations involved with everyday life seen through a series of flashbacks throughout the narrative.
The narrative is centralised around the protagonist, 18 year old Robert Roswell who has been knocked down by a careless driver who leaves Robert Dying all alone in the middle of the road. On his death bed the audience are given a glimpse into his sad and lonely life seen through a range of flashbacks. In the last scene the narrative comes back to the present were we see him close his eyes for the final time.
We have chosen to use a narrative to portray the song because we feel that it will have a more powerful and effective impact on the target audience and also will create a melancholy and sombre mood to better compliment our song choice.
Our Music video is based around a narrative which portrays the messages, values and mood of the song rather than focusing on the artist. The Video is set in various different locations involved with everyday life seen through a series of flashbacks throughout the narrative.
The narrative is centralised around the protagonist, 18 year old Robert Roswell who has been knocked down by a careless driver who leaves Robert Dying all alone in the middle of the road. On his death bed the audience are given a glimpse into his sad and lonely life seen through a range of flashbacks. In the last scene the narrative comes back to the present were we see him close his eyes for the final time.
We have chosen to use a narrative to portray the song because we feel that it will have a more powerful and effective impact on the target audience and also will create a melancholy and sombre mood to better compliment our song choice.
Friday, 20 November 2009
Monday, 16 November 2009
Mad World - Gary Jules music video analysis
This is the music video to 'Mad World' by Gary Jules. I have chosen to analyse this video because i feel that the song expresses alot of my ideologies for the narrative of the video i would like to create. For the first 44 seconds of the music video only one shot is used, a high angle long shot. I think that this is a very unique and clever way to create meaning within a video as it is relying more on the ideas and ideologies of the creators rather then clever cinematography and editing techniques. The idea of the shot keeping still for so long reflects the calm and relaxed mood of the song. The protagonist of this video (Gary Jules) i seen through a long shot upon the rooftops. This shows how he is isolated from the rest of the world all alone. I would like to use this as a theme within my video to create audience sympathy for my protagonist therefore becoming more emotionally rapped up in the song. The mise en scene of Gary Jules's costume is very fitting with the world around him making him seem as if he belongs in that diegetic world thus creating a greater verisimilitude. I would like my protagonist to also fit in with the world around him which would add authenticity and make the narrative more believe able. However within this video the non diegetic song lyrics do not match with the images within the narrative. I feel that in my video i would definitely like to create something which matches to help emphasise the message within the lyrics. Overall i think that it is a good music video with creative and unique ideas. However i feel it could be improved with a much more interesting narrative and song lyrics which reflect the images on screen. These are elements which i plan to deploy within my music video.
Sunday, 11 October 2009
Conventions of music videos
There are many conventions within music videos which come together to create appealing and entertaining effects.
Lyrics within music videos give the song a sense of meaning which the viewer can use to understand the message of the artist and to help better understand the meaning of the video.
The music video usually enforces the message of the lyrics and can have an inspirational effect on the viewers. The Tempo of the music usually comes hand in hand with the editing which often reflects on the mood of the track for example if it is a song with a fast tempo the cuts throughout the video will be at a fast tempo.
The genre of the music video might be reflected in types of mise-en-scene, themes, performance, camera and editing styles.
Cinematography creates meaning within music videos through the use of movement angles and shot distance to represent the band /artist with the dominance of closeups which would give to the viewer a greater effect of voyeurism narcissism and even fetishism depending on circumstance.
Intertextuality is a common convention with music videos as references to links made by the artists gives the fans who know more about the performer(s) a greater sense of pleasure as they feel flattered by this.
Exhibitionism is yet another common factor used in recent years by predominantly female artists to capture the gaze of male spectators which makes the video appeal more to them.
LIIAR
Language - Cinematography, editing, mise en scene and sound. It is essentially how the audience read and interpret the media text through conventions, elements and structures. This is called media literacy which allows the audience to read the media language. Media Language within a music video is trying to convey a message to the reader about the artist and there ideology's. Within my groups music video we are trying to create sympathy towards the protagonist and give to the audience a message to be thoughtful and sincere towards others through the use of narrative, the somber tones of the non diegetic music and various techniques we will deploy through the micro elements.
Institution - institution is the producer of the text. In this case we control the production process of the music video. We can choose the content of the video to share our common ideology's with the audience. Most media texts are not only created to entertain because there main target is to make money. Nowadays institution is linked to Audience as the consumers are also becoming producers of texts themselves (democratisation). Another way in which they are linked is in the way that audience is targeted by the institution. At the moment there is a lot of democratisation which means the institute is allowing more people to produce media texts.
Ideology - A shared system of beliefs which are portrayed from our perspective within our music video.
Audience - Age, class, gender and social group all help define a target audience. The Audience is the consumer of the product and one of the most important aspects when you are producing the media text because it is crucial that the audience enjoy what you are creating otherwise no money is going to be made if it isn't consumed. The audience which my music video is aimed at are older teenagers to young adults as I feel this is who the genre of the music is more aimed towards.
representation - How we will use micro elements and conventions to represent the narrative and create meaning for the audience. Society and social groups within the society. My media text will be representing certain messages about the group of people that it represents. The social group which is being represented throughout the video is teenagers even though the video is aimed perhaps at an older audience. The age of the main protagonist in the music video is a student at school around 17 years old.
Institution - institution is the producer of the text. In this case we control the production process of the music video. We can choose the content of the video to share our common ideology's with the audience. Most media texts are not only created to entertain because there main target is to make money. Nowadays institution is linked to Audience as the consumers are also becoming producers of texts themselves (democratisation). Another way in which they are linked is in the way that audience is targeted by the institution. At the moment there is a lot of democratisation which means the institute is allowing more people to produce media texts.
Ideology - A shared system of beliefs which are portrayed from our perspective within our music video.
Audience - Age, class, gender and social group all help define a target audience. The Audience is the consumer of the product and one of the most important aspects when you are producing the media text because it is crucial that the audience enjoy what you are creating otherwise no money is going to be made if it isn't consumed. The audience which my music video is aimed at are older teenagers to young adults as I feel this is who the genre of the music is more aimed towards.
representation - How we will use micro elements and conventions to represent the narrative and create meaning for the audience. Society and social groups within the society. My media text will be representing certain messages about the group of people that it represents. The social group which is being represented throughout the video is teenagers even though the video is aimed perhaps at an older audience. The age of the main protagonist in the music video is a student at school around 17 years old.
History of chosen media
A music video is a short video or film that accompanies a song or a piece of music. Modern music videos are mostly intended as a marketing strategy as they use the artists to promote their track through voyeurism, narcissism and some times fetishism. The history of music videos goes back a long time however they started becoming very popular in the 1980's when MTV based its media on music video's. At that time music videos were described by various terms such as ''filmed insert'' and ''promotional (promo) films''. Many musical short films were created in 1926 with the arrival of sound films and talkies. In the late 1950's a visual jukebox also known as the scopitone was created in France were many artists would create short films to accompany there songs. The use of the scopitone spread to other countries and machines of a similar nature were created such as Cinebox in Italy and Color-Sonic in the USA. In 1960 one of the earliest performance music video was creates as a promo made by The Animals for their song in 1964 "House Of The Rising Sun". The promo was filmed in colour and was very high quality for it's time as it was made on a film set.In the video the audience see for the first time a lip synced performance shown through an edited sequence of tracking shots, closeups and long shots, as the band walked around the set in a series of choreographed moves. In 1967–1973 promotional clips grew in importance as they were produced by UK artists so they could be screened on TV when the bands were not available to appear live. In 1974–1980 music television started to begin. In the late 1970's Top of The Pops started to show music videos on air, however the BBC limited the number of videos they could show each week to increase song sales as the viewer would hope to see the video which they liked the next week. In 1981 - 1991 music videos went main stream. In 1981 MTV launched ''video killed the radio star'' beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. In 1992 MTV started to credit the directors as well as the artists as they had realised that the auteur's had an increasingly larger part to play in the creation of new music video. In 2005 music videos became easily accessible on the Internet through sites such as YouTube and myspace. This allowed audiences to access any music videos within seconds thus making music videos one of the biggest marketing factors in music history.
Brief
A promotional package for the release of an album, to include a music promo video, together with two of the following options: a website homepage for the band; a cover for its release on DVD; a magazine advertisement for the DVD.
I have chosen to do the music video brief as i have a great interest in music and also i feel that in selecting this brief it will benefit me greatly for future career possibilities. It is something different which i have never done before and i am very eager to get the project underway.
From the brief i have chosen to do the DVD cover and the magazine advertisement for the DVD.
I have chosen to do the music video brief as i have a great interest in music and also i feel that in selecting this brief it will benefit me greatly for future career possibilities. It is something different which i have never done before and i am very eager to get the project underway.
From the brief i have chosen to do the DVD cover and the magazine advertisement for the DVD.
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