History of chosen media

A music video is a short video or film that accompanies a song or a piece of music. Modern music videos are mostly intended as a marketing strategy as they use the artists to promote their track through voyeurism, narcissism and some times fetishism. The history of music videos goes back a long time however they started becoming very popular in the 1980's when MTV based its media on music video's. At that time music videos were described by various terms such as ''filmed insert'' and ''promotional (promo) films''. Many musical short films were created in 1926 with the arrival of sound films and talkies. In the late 1950's a visual jukebox also known as the scopitone was created in France were many artists would create short films to accompany there songs. The use of the scopitone spread to other countries and machines of a similar nature were created such as Cinebox in Italy and Color-Sonic in the USA. In 1960 one of the earliest performance music video was creates as a promo made by The Animals for their song in 1964 "House Of The Rising Sun". The promo was filmed in colour and was very high quality for it's time as it was made on a film set.In the video the audience see for the first time a lip synced performance shown through an edited sequence of tracking shots, closeups and long shots, as the band walked around the set in a series of choreographed moves. In 1967–1973 promotional clips grew in importance as they were produced by UK artists so they could be screened on TV when the bands were not available to appear live. In 1974–1980 music television started to begin. In the late 1970's Top of The Pops started to show music videos on air, however the BBC limited the number of videos they could show each week to increase song sales as the viewer would hope to see the video which they liked the next week. In 1981 - 1991 music videos went main stream. In 1981 MTV launched ''video killed the radio star'' beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid-1980s, grow to play a central role in popular music marketing. In 1992 MTV started to credit the directors as well as the artists as they had realised that the auteur's had an increasingly larger part to play in the creation of new music video. In 2005 music videos became easily accessible on the Internet through sites such as YouTube and myspace. This allowed audiences to access any music videos within seconds thus making music videos one of the biggest marketing factors in music history.