Lyrics within music videos give the song a sense of meaning which the viewer can use to understand the message of the artist and to help better understand the meaning of the video.
The music video usually enforces the message of the lyrics and can have an inspirational effect on the viewers. The Tempo of the music usually comes hand in hand with the editing which often reflects on the mood of the track for example if it is a song with a fast tempo the cuts throughout the video will be at a fast tempo.
The genre of the music video might be reflected in types of mise-en-scene, themes, performance, camera and editing styles.
Cinematography creates meaning within music videos through the use of movement angles and shot distance to represent the band /artist with the dominance of closeups which would give to the viewer a greater effect of voyeurism narcissism and even fetishism depending on circumstance.
Intertextuality is a common convention with music videos as references to links made by the artists gives the fans who know more about the performer(s) a greater sense of pleasure as they feel flattered by this.
Exhibitionism is yet another common factor used in recent years by predominantly female artists to capture the gaze of male spectators which makes the video appeal more to them.
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