Music Video

Final Magazine advert

This is my magazine advert which promotes the digipak. I kept it simple because i didn't want to reveal too much about the actual narrative and genre of the video, hence the mysterious picture. I thought this would be a good idea because it would make the audience want to know more about the product therefore selling more copies of the digipak. The font in the title ''EMJAY'' was from the website Dafont.com which i have used throughout my studies in media. I found this font to fit in perfect with the ideology of the music video and the band helping to appeal to the target audience. I think that the title attracts you straight away as it has a very powerful and outstanding feel to it. It also helps to emphasise the image of the band as it is very unique and rocky. I decided to keep with the film noir black and white theme because it helped to link all of the media texts that i have created together and also it adds a more mysterious depth to it. The text and date below the title are small and to a minimum as i wanted all of the focus to be on the picture and i also didn't want to give to much away. The image itself is a screen shot from the music video showing the protagonist in a very dark pose emphasising the film noir sinister and deadly theme. The composition of the image displays great perspective as the wall leads you straight up to the image of our protagonist. However i feel that this product was rushed because of the time consuming problematic of the music video. To improve this piece I would of added more information and also included the antagonist.

Final DigiPak

This is how the Digipak would look on sale at a music store. It fits in well with the surrounding CD designs and is also quite subtle not being to overpowering and over the top.

This is the front cover of the digipak showing a medium high angled two shot of two members of the band. I think that this picture is a great way to engage with its audience directly giving them all the information they need about the digipak. The black and white suggests to the audience that there will be elements of Film Noir which in keeps with the classic original beat it music video. The text is very unique and modern revealing to the audience the grungy and raw ideologies of the band. I think the composition of the piece is very nice as it is very evenly spaced and also the the busy is a nice contrast to the simple yet unique title. I would like to improve this image front cover by adding slightly more information and maybe taking a little more time to research into other existing digipaks.
The spine is very simple. It sticks to the black and white film noir theme and has all the necessary information which the audience needs. The font is the same to the font features on the magazine advert which shows a clear link between the different media texts. I like how the composition is top heavy making the overall digipak feel different and creative.

The inside cover for the Digipak shows a member of the band playing his bass guitar in a low cantered medium shot. I really like this shot as it provides a nice point to reflect onto the rest of the Digipak creating the right balance between the performance and narrative side of the video. I would have like some more times to alter this picture in Photoshop and give it something a bit more interesting to spice up the digipak.

This is my favourite part of the digipak as it seems to look the most interesting visually. This is my favourite Photo of the whole of the DigiPak as it gives the audience an insight into the genre and stylistics of the video. Also showing the protagonist as the central image is a great marketing technique as it allows the audience to idolise with him and get a sneak peek at what they can expect from the video and style of music. Another one of my favourite characteristics about this back cover is the font. Its is edgy and raw reflecting the music style and genre of the video. The track list is clearly listed in a bold red font which makes it stand out from the background giving the audience a clear look at the track list.

Digipak Ideas / Magazine Ideas

These Shots are some stills from the actual music video which i would like to use and incorporate within the digipak and magazine advert.I like this shot because it shows the energy of the band and also it is framed very well giving u a good clear look at the singer and the microphone. However i wont be using this shot within my Digipack because it doesn't on the whole look that impressive and also i think there are several better shots which could be used.

The thing i like most about this shot is how it is framed through the drumkit which allows Otis to be framed centrally. I wont be using this shot however because of the motion blur of the hands and sticks.

This is one of my favourite shots, It has unique composition, style and really reflects what the music video is all about. I especially like how you can see the brick wall in depth bringing your attention right ot the protagonist.

This variation of the previous shot would make a very good magazine advert i think because it doesn't reveal to much about the music video and has a sense of mystery to it which could possibly intrigue the audience and make them want to buy the music video even more.

Although this is a really good action shot i don't think i will be using this within the digipack as it is quite hard to make out who the characters are and exactly what there doing.

I like this shot because it is clear, dynamic and framed very well. I would use this on my digipack to show the opposing forces from the narrative.


Again this one isn't very clear although i do really like the location as it has a very grungey and backstreet feel to it which is the focus location within the music video.

This two shot of mike and danny is quite a fun and energetic shot. However i am dissapoitnted in the motion blur as it could of bee a really good magazine advert.

This shot is one of my favourites because it reflects the raw ideologys of the band. Danny really fits into the part here with his costume and style of playing. The shot its self is very forceful and creates a contrast between the other types of shots which i already have.

I may use this shot within the digipack because of the effective angle which captures the band members in motion. Also it allows room for text in spaces which arnt occupied by important imagery.
The framing within this shot is excellent giving equal space to the character and location. The fact that the face is slightly blurred is very dissapointing as i would of defiantely used this shot for the front cover of the digipack.

release forms and edit log

These release forms will allow us to use the video how we want for example putting it on youtube or facebook. It is a declaration of the participants approval for it to be seen by others.

This Edit log allowed us to keep track of what we had edited in terms of day to day sessions. It allowed us as a group to see how much work we had done individually and also see how much editing we have to do. One of the major problems with editing was the number of other people who also wanted to use the editing suites. So the vast majority of the text had to be edited in bulk.

Digipak Analysis

Here are some examples of some existing digipak ideas which i have been influenced by.

I chose to analyse this digipak because i think the colour scheme is very powerful and effective. It draws you straight into the design as it is eye catching and bold. The contrasting colours help to add to the genre and ideologies of the digipak as well. There is a lot of information including lyrics and track listings which is essential to navigate around the software.

This Digipak uses some very modern and experimental colour combinations. I feel that this has definitely paid off as it emphasises the ideologies of the artist and his songs. The yellow and pink/purple have an amazing contrast against one an other creating an eye catching effect that no one could resist.
The thing that really draws me into this digipak is the cover art. I especially am amazed at the power such a simple colour scheme and design plan could be so effective. The font its self is nothing special however the imagery surrounding it bring out the best in it emphasising colour tones and mark making techniques. The whole design seems very organic not only with the imagery of the plants and trees but with the bright green colours that bring the piece to life.

This is the template which i have used to achieve the correct resolution for each of my images.

New Genre

In keeping with the rock genre of mad world Beat it takes a slightly more American pop edge giving it a more up-tempo and rhythmic feel. The song itself is about gang’s and fighting which I felt was the perfect opportunity to remake a music video as it already has a great idea behind it. However the pop audience is slightly younger then the soft rock audience as compared to a more adult audience it is aimed at the mainstream music audience, teens. "Beat It" was released on February 14, 1983 as the album's third single. The song was promoted with a short film that featured Michael Jackson and his gang opposing against another gang using dance moves.

Location List

We have used specific locations within the music video to emphasise the conventions of the genre and to create a certain image for the band and the narrative. The Band is filmed in a cluttered garage to give the band and the overall video a real raw and rock n roll vibe. The Garage also fits perfectly with the other scenes as it links in well with the theme of run down and desolate places. The Chase scene was filmed down a back ally along chanterlands avenue. This location sets the mood and gives the audience an idea of the genre of the song. The brick walls and bins really help to add to the overall effect.

Prop List and cast list

Trilbies

Sun glasses

dark Shirt

leather jacket

cigarette

These props are essential for the narrative side of the video as it what the antagonist and protagonist will be wearing. I think that these props are also essential to pull off an authentic film noir look.

Guitar

microphone

bass

drum kit

drum sticks

These props are to create a realistic band set up for the performance side of the video helping the band members to look like a real band and to also make them look like there actually playing.

Daniel Evans - Bassist ... We cast Danny for the part of Bass in the band because he can play to a good enough standard to mimic the song and also because his grungy look fitted into the overall effect of the band. Mike Davies - Vocals/guitar/Criminal ... As it was very hard to find someone to mime the song and still pull off a professional and convincing band attitude very well we auditioned various people to play the part however none of them could pull it off as well as mike. He is a good musician and a convincing actor which was a necessity as he is in both a band performance and acting part. Also his modern image is very up to date and works very well within the convention of our genre and music video. Otis Holmes - Drums ... We cast Otis for Drums as he could play to the standard which was required for the song and also he new the track well before we started rehearsing. Ahmad Majidiasl - Detective ... Ahmad was put into this role because he is a good convincing actor and can keep a very stern face all the way through the sometimes comical scenes of the narrative.

storyboard

Film Noir

I have decided to take elements from Film Noir and incorporate them within my music video. Film Noir was created by French film critics (first by Nino Frank in 1946) who noticed the fact of how 'dark', downbeat and black the looks and themes were of many American crime and detective films released in France to theatres following the war. The conventions of classic film noir were melancholy, alienation, bleakness, disillusionment, disenchantment, pessimism, ambiguity, moral corruption, evil, guilt, desperation and paranoia. Also the costumes usually were made up of trilbies, sun glasses and dark clothing.I have decided i would like to use all of these elements within my music video to create something which is contemporary yet historic. Also i feel it would give the film a touch of class and would be a great contrast to the rocky song. The theme of black and white would give the narrative a powerful effect and help add to the authenticity of the mise en scene. The characters which featured with Film Noir were corrupt characters and villains which included down-and-out, conflicted hard-boiled detectives or private eyes, cops, gangsters, government agents, a lone wolf, socio-paths or killers, crooks, war veterans, politicians, petty criminals, murderers. I would definitely like to use a detective character within my narrative to portray the antagonist as this would be very helpful in creating a authentic film noir theme.

Song change

Shortly after uploading our original film footage onto the editing suites we realised that there were certain limits into how far we could go involving the sad context and the slow tempo of the song. With the footage that we had we felt that it did not go together with the song and i personally wanted to create something that i really enjoyed doing. We then took a more upbeat approach to the music video choosing the new track, Beat It by Michael Jackson. As i really enjoy playing music and getting together with friends who also play instruments, i took advantage of this opportunity to film a band scene with experienced musicians. Taking elements from various other Michael Jackson films such as the detective chase from Billie Jean we combined these ideas together to create something which was significantly improved and also which i personally feel is very enjoyable to do.

Beat It lyrics

[1st Verse]
They Told Him Don't You Ever Come Around Here
Don't Wanna See Your Face, You Better Disappear
The Fire's In Their Eyes And Their Words Are Really Clear
So Beat It, Just Beat It

[2nd Verse]
You Better Run, You Better Do What You Can
Don't Wanna See No Blood, Don't Be A Macho Man
You Wanna Be Tough, Better Do What You Can
So Beat It, But You Wanna Be Bad

[Chorus]
Just Beat It, Beat It, Beat It, Beat It
No One Wants To Be Defeated
Showin' How Funky Strong Is Your Fight
It Doesn't Matter Who's Wrong Or Right
Just Beat It, Beat It
Just Beat It, Beat It
Just Beat It, Beat It
Just Beat It, Beat It

[3rd Verse]
They're Out To Get You, Better Leave While You Can
Don't Wanna Be A Boy, You Wanna Be A Man
You Wanna Stay Alive, Better Do What You Can
So Beat It, Just Beat It

[4th Verse]
You Have To Show Them That You're Really Not Scared
You're Playin' With Your Life, This Ain't No Truth Or Dare
They'll Kick You, Then They Beat You,
Then They'll Tell You It's Fair
So Beat It, But You Wanna Be Bad

[Chorus]
Just Beat It, Beat It, Beat It, Beat It
No One Wants To Be Defeated
Showin' How Funky Strong Is Your Fight
It Doesn't Matter Who's Wrong Or Right

[Chorus]
Just Beat It, Beat It, Beat It, Beat It
No One Wants To Be Defeated
Showin' How Funky Strong Is Your Fight
It Doesn't Matter Who's Wrong Or Right
Just Beat It, Beat It, Beat It, Beat It, Beat It

[Chorus]
Beat It, Beat It, Beat It, Beat It
No One Wants To Be Defeated
Showin' How Funky Strong Is Your Fight
It Doesn't Matter Who's Wrong Or Right

[Chorus]
Just Beat It, Beat It, Beat It, Beat It
No One Wants To Be Defeated
Showin' How Funky Strong Is Your Fight
It Doesn't Matter Who's Wrong Or Who's Right

[Chorus]
Just Beat It, Beat It, Beat It, Beat It
No One Wants To Be Defeated
Showin' How Funky Strong Is Your Fight
It Doesn't Matter Who's Wrong Or Right

[Chorus]
Just Beat It, Beat It, Beat It, Beat It
No One Wants To Be Defeated
Showin' How Funky Strong Is Your Fight
It Doesn't Matter Who's Wrong Or Right
Just Beat It, Beat It
Beat It, Beat It, Beat It

These lyrics express feelings of hatred and anger which reflects the narrative i would like to create bringing aspects of power and action within it. These lyrics are about honour and pride ''No One wants to be defeated'' This phrase expresses something i would like to recreate within my narrative possibly having some kind of chase scene involving the protagonist and antagonist going up against each other in a final confrontation. 'Don't You Ever Come Around Here

Don't Wanna See Your Face, You Better Disappear' These lyrics expressing one persons hatred for another telling them to disappear and go away would fit perfectly into the context of a chase scene involving a binary opposition. 'Don't Wanna Be A Boy, You Wanna Be A Man' these lyrics gave me great inspiration for something which I would possibly like to involve within my narrative presenting a face off of to forces trying to prove who is the superior.

Within the music video 'beat it' there are various aspects within the stylistics which i would like to use in my own project. The cinematography gives the spectator a wide range of diverse shots, movements and angles. I feel that if i do the same within my video it would help to create a more interesting and powerful final product. The editing is fast and static creating the feeling of excitement and adding more action to the sequences. I would like to use fast paced editing in my music video because it would allow me to express my narrative in more depth and also work well mirroring the upbeat song. As the video is set at night time the mise en scene is very dark and grungy which works really well with the song. I would very much like to mirror this effect by also using darkly lit sequences and maybe even using black and white. The narrative of the video is split into to segmants before they become one. It is made up of a performance part as michael Jakson is miming to the words which will be put in sync through the editing later and also a segmant in which there is a narrative unfolding between two gangs. Personally i feel this has a very clever meaning behind it as the creators of the video want to keep the audienced entertained with a story whilst letting them see michael Jackson in action. This gives variation which i would definately take inspiration from for my final outcome.

Original images for Mad World digipack

This is one of my original digi pack ideas for our first idea. It presents a ghostly image of our protagonist as he looks on into the distance. This would of fit in well with the genre of the music video because it has very sad and mellow tones to the song. The text is very eroded and unique providing a more forceful effect for the Digi packs audience.